Company Information
Whitespot Janitorial Services is a commercial cleaning company located in Calgary, Canada. They have been in business since the last 32 years. They have served more than 3000 facilities and covered more than 10 million square footage.
White Spot Janitorial Website
Company Information
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Problem
Whitespot Janitorial Services (WSJ) has always strived to move with the current trends of the market. Being in the business for over 3 decades they have seen different eras of the market and its changes. Despite having an existing website and social media presence, WSJ recognized the need for a significant overhaul. The outdated website suffered from repetitive content across service pages and a lack of visual appeal, hindering its ability to build trust. The social media channels also lacked a professional B2B aesthetic and a clear focus. Moreover, the website was not indexed on google which resulted in zero results from the search engine.
Testimonial
Their expertise in website design, SEO, and social media marketing has been invaluable. The team was professional, knowledgeable, and always went above and beyond to ensure our goals were met.
Color Palette
Color 1
#a9ce59
Color 2
#003428
Color 5
#e2c342
Color 4
#e3efca
Color 5
#265248
100% Responsive
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TV Menu
CLASSY FEEL
CLASSY FEEL
CLASSY FEEL
CLASSY FEEL
CLASSY FEEL
Graphic Designing
Whitespot Janitorial’s graphics emphasized the company’s services, the dedicated team behind them, and the impressive results achieved. The strategy involved creating high-quality, professional imagery while also incorporating lighthearted memes to connect with customers on a more personal level.
Spike since launch
Whitespot Janitorial achieved remarkable results on a limited budget, reaching nearly 180,000 people and driving 4,700 link clicks in just four months. Since partnering with Social Theory, the company’s overall brand positioning has strengthened significantly. Key industry terms now consistently rank in the top 10 Google search results.
Solution
Whitespot Janitorial Services (WSJ) had to revitalize its online presence through a comprehensive digital marketing strategy. Key elements include a redesigned website with optimized content and improved user experience, an enhanced social media presence with consistent engagement and targeted advertising, local SEO and online reputation management, email marketing, and strategic partnerships.By implementing these strategies, WSJ could effectively reach its target audience, build trust, and generate new business opportunities. A strong online presence is essential in today’s competitive market, and WSJ’s investment in digital marketing will yield long-term benefits.
Digital Success for White Spot Janitorial
Reels, Tik Toks, Videography & Photography
Search Engine Optimization
Email Marketing
Website Design
Graphic Designing
Social Media marketing
Paid Ads on Facebook, Instagram and Google
How we helped White Spot Janitorial achieve results
