Company Information
Next Door Wine & Tapas is a distinctive new addition to Calgary’s culinary scene. Offering a carefully curated selection of wines paired with a thoughtfully chosen menu of tapas, the restaurant presents a unique dining concept for the city.
Next Door Wine Bar Website
Company Information
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Problem
Despite its unique concept and carefully curated offerings, Next Door Wine & Tapas has struggled to gain traction in Calgary’s competitive dining market. As a dine-in-only establishment, the restaurant has faced challenges in reaching a wider audience. The recent rebranding from Greek Next Door reflects an effort to pivot towards a more appealing concept, but the digital presence remains fragmented and outdated. The lack of a cohesive marketing strategy, including paid advertising and consistent branding, has hindered brand recognition and customer acquisition.
Testimonial
Social Theory has been fantastic for our business. Our website traffic, engagement, and social media following have all increased dramatically since we started working together.
Color Palette
Color 1
#1f5f64
Color 3
#f8c809
Color 2
#fe6a13
Color 4
#141515
Color 5
#e2c342
Color 6
#f8e7c2
Graphic Designing
“Our content captures the unique charm of Next Door Wine & Tapas. With a minimalist yet impactful aesthetic, we’ve created content that complements the restaurant’s distinctive wine and tapas concept. Our work reflects the welcoming atmosphere, attracting customers who appreciate the blend of modern sophistication and curated culinary experiences.
Spike since launch
Since implementing our strategies, Next Door Wine & Tapas has witnessed a surge in in-person dining. This growth is a result of increased brand awareness and recognition. Our efforts have not only attracted new customers but have also fostered a deeper connection with existing patrons, solidifying Next Door Wine & Tapas position as a premier destination for unique wine and tapas experiences. However, this is still a new client for Social Theory and we will update more results soon.
Solution
To enhance Next Door Wine & Tapas’s online visibility and attract new customers, we propose a comprehensive digital marketing plan. This includes a thorough evaluation of their current digital assets, targeted social media campaigns, optimized graphic designs that align with their unique wine and tapas concept, strategic email marketing, and a consistent stream of engaging content. By closely monitoring key performance indicators and making data-driven adjustments, we can effectively elevate their digital presence and drive business growth.
How we helped Next Door Wine Bar achieve results