Company Information

Next Door Wine & Tapas is a distinctive new addition to Calgary’s culinary scene. Offering a carefully curated selection of wines paired with a thoughtfully chosen menu of tapas, the restaurant presents a unique dining concept for the city.

Next Door Wine Bar Website 

Company Information

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Problem

Despite its unique concept and carefully curated offerings, Next Door Wine & Tapas has struggled to gain traction in Calgary’s competitive dining market. As a dine-in-only establishment, the restaurant has faced challenges in reaching a wider audience. The recent rebranding from Greek Next Door reflects an effort to pivot towards a more appealing concept, but the digital presence remains fragmented and outdated. The lack of a cohesive marketing strategy, including paid advertising and consistent branding, has hindered brand recognition and customer acquisition.

Testimonial

Social Theory has been fantastic for our business. Our website traffic, engagement, and social media following have all increased dramatically since we started working together.

Color Palette

Color 1

#1f5f64

Color 3

#f8c809

Color 2

#fe6a13

Color 4

#141515

Color 5

#e2c342

Color 6

#f8e7c2

Graphic Designing

“Our content captures the unique charm of Next Door Wine & Tapas. With a minimalist yet impactful aesthetic, we’ve created content that complements the restaurant’s distinctive wine and tapas concept. Our work reflects the welcoming atmosphere, attracting customers who appreciate the blend of modern sophistication and curated culinary experiences.

Spike since launch

Since implementing our strategies, Next Door Wine & Tapas has witnessed a surge in in-person dining. This growth is a result of increased brand awareness and recognition. Our efforts have not only attracted new customers but have also fostered a deeper connection with existing patrons, solidifying Next Door Wine & Tapas position as a premier destination for unique wine and tapas experiences. However, this is still a new client for Social Theory and we will update more results soon.

Solution 

To enhance Next Door Wine & Tapas’s online visibility and attract new customers, we propose a comprehensive digital marketing plan. This includes a thorough evaluation of their current digital assets, targeted social media campaigns, optimized graphic designs that align with their unique wine and tapas concept, strategic email marketing, and a consistent stream of engaging content. By closely monitoring key performance indicators and making data-driven adjustments, we can effectively elevate their digital presence and drive business growth.

How we helped Next Door Wine Bar achieve results

Reels, Tik Toks, Videography & Photography

Search Engine Optimization

Email Marketing

Graphic Designing

Social Media marketing

Paid Ads on Facebook, Instagram and Google

Restaurant Delivery Management (UberEats, SkipTheDishes & DoorDash

More Projects

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GET IN TOUCH

Phone

+1 825 747 2165

Email

info@mysocialtheory.com

Location

73 Skyview Point Crescent NE,
Calgary AB T3N 1S9
Monday to Saturday

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