Company Information
Toscana Italian Grill is a beloved Calgary restaurant in Calgary with over a decade of serving authentic Italian cuisine. Their three convenient locations throughout the city offer a taste of Tuscany, featuring simple, fresh food and a carefully curated wine list.
Company Information
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Problem
Despite years of culinary expertise specializing in Italian cuisine, their business has been hindered by a lack of strong digital presence. Despite significant investments, they’ve struggled to find a digital marketing partner who can effectively leverage social media and advertising to reach a wider audience. Their growth has primarily depended on local word-of-mouth and community support.
Testimonial
Partnering with Social Theory has been a game-changer for our business. Since we began working together, we’ve experienced a significant boost in website traffic, online engagement, and social media following. Their expertise and dedication have been instrumental in expanding our reach and connecting with new customers.
Color Palette
Color 1
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Color 3
#f8c809
Color 2
#fe6a13
Color 4
#141515
Color 5
#e2c342
Color 6
#f8e7c2
Graphic Designing
We’ve crafted content that exudes the sophisticated charm of a Tuscan trattoria. Our work is characterized by a minimalist yet striking aesthetic that complements Toscana’s upscale Italian ambiance. The content reflects the restaurant’s welcoming atmosphere, attracting customers who appreciate the fusion of modern elegance and traditional Italian flai
Spike since launch
Since implementing our strategies, Toscana has witnessed a remarkable surge in both in-person dining and online orders. This growth is a direct result of increased brand awareness and recognition. Our efforts have not only attracted new customers but have also fostered a deeper connection with existing patrons, solidifying Toscana’s position as a premier destination for authentic Italian cuisine. However, this is still a new client for Social Theory and we will update more results soon.
Solution
To effectively increase Toscana’s online presence, we recommend a comprehensive digital marketing approach. This includes a thorough audit of their existing digital assets, targeted social media campaigns, optimized graphic designs that matched with their brand positioning, strategic email marketing, and consistent offer creations. By tracking and analyzing key performance indicators, we can continuously refine our strategies to ensure maximum impact and achieve their business goals.
How we helped Toscan achieve results
