Riverview Finserve, formerly known as UberCapital, faced significant challenges following its rebranding. The previous website, UberCapital, was a basic landing page with limited information and lacked a strong online presence. Despite having a loyal customer base and extensive industry connections, the company’s association with the UberCapital name had hindered its ability to attract new business. Another issue was, they did not have any presence on Google Business. They couldn’t attract any leads from Google because of this. Riverview Finserve’s marketing efforts were primarily focused on traditional methods and lacked a robust digital strategy. While the company offered financial products on behalf of established banks like HDFC and ICICI, it faced stiff competition in the digital landscape. The high SEO rankings and extensive marketing budgets of these large financial institutions made it difficult for Riverview Finserve to gain visibility on search engines and social media platforms.