Company Information
Great Canadian Pizza is native to Calgary Canada and was founded in 2002. They have since been known for good quality pizzas in the city. They have various franchises located all across the country.
Great Canadian Pizza Website
Company Information
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Problem
The Great Canadian pizza franchise, while a chain, has a decentralized social media approach, with each location managing its own accounts. This individual marketing strategy, though offering flexibility, can lead to inconsistencies in quality. The franchise we worked with exemplified this, featuring low-quality graphics and barely visible offers. Such digital missteps negatively impacted the restaurant’s overall perception and necessitated a comprehensive overhaul.
Testimonial
Social Theory always had unique ideas and unique designs. They were very easily approachable and down to earth. They always tried to create something out of the box for our restaurant that was always appealing.
Color Palette
Color 1
#1f5f64
Color 3
#f8c809
Color 2
#fe6a13
Color 4
#141515
Color 5
#e2c342
Color 6
#f8e7c2
100% Responsive
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TV Menu
CLASSY FEEL
CLASSY FEEL
CLASSY FEEL
CLASSY FEEL
CLASSY FEEL
Graphic Designing
The graphic designs were meticulously crafted to align with the brand’s red, white, and blue color palette. These visuals were strategically designed to appeal not only to adults but also to younger generations, ensuring a broader reach and increased engagement.
Spike since launch
The Great Canadian had seen a significant increase in the footfall of the restaurant and online orders increased by 20% overall. Moreover, there was a 50% increase in the overall engagements and following across all social media platforms.
Solution
The Great Canadian Pizza franchise required a digital transformation. Social Theory developed a multifaceted marketing strategy encompassing offers, giveaways, and visually appealing, theme-based Instagram content. The feed’s design mirrored the franchise’s logo, incorporating its signature red, white, and blue colors. This cohesive approach not only encouraged customer engagement but also captivated their attention, leading to increased exposure among the target audience.
How we helped Great Canadian Pizza achieve results
