Company Information
Bistro Marcel, a charming downtown Calgary eatery, offers a delightful escape from the hustle and bustle. Whether you’re seeking a post-work cocktail or a romantic dinner, this bistro’s ambiance and delectable cuisine make it the perfect destination. Enjoy exquisite food at reasonable prices and create lasting memories.
Company Information
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Problem
Despite offering a delightful menu and exceptional taste, Bistro Marcel struggled to attract consistent foot traffic. Its location within a plaza, away from the main road, limits its visibility to passersby. While the restaurant has a respectable online presence, its social media channels lack a significant following and engaging content. This has hindered its ability to reach a wider audience and drive more customers through its doors.
Testimonial
Their expert guidance in social media, SEO, and design has helped us completely helped our brand. We really love their creative strategies and how they communicate effectively and are honest about their approach.
Color Palette
Color 1
#1f5f64
Color 3
#f8c809
Color 2
#fe6a13
Color 4
#141515
Color 5
#e2c342
Color 6
#f8e7c2
Graphic Designing
To create a visually striking brand for Bistro Marcel, we employed a minimalist, modern aesthetic. Bold fonts, vibrant colors, and high-quality imagery were strategically combined to capture attention. Our graphics, while simple in design, were highly effective in promoting new offers and enticing customers.
Spike since launch
Bistro Marcel has experienced growth since its launch. Social media engagement has improved effectively, with over 30,000 people reached with a tight budget. There was a visible increase in the footfall of the restaurant as well as online orders.
Solution
To address Bistro Marcel’s challenge of limited visibility, a multi-faceted approach is necessary. Enhancing its online presence through engaging social media content, influencer partnerships, and targeted advertising could reach a wider audience.
Simultaneously, improving local visibility with attractive outdoor signage can be created. By implementing these strategies, Bistro Marcel can effectively increase its customer base and establish itself as a thriving dining destination in Calgary.
Running consistent ads on Social Media and creating Reels could attract the right customers by tapping Bistro Marcel as a “Hidden Gem” within downtown Calgary.
Digital Success for Bistro Marcel
How we helped Bistro Marcel Bar achieve results
