Company Information
The Canada Bus is one of the most trusted bus services in Calgary, Canada. It was founded half a decade ago and is known for its great quality of service and great stop locations. Its also one of the fastest growing portals to provide excellent bus deals on online bus booking for passengers looking for tour & travel in Alberta.
The Canada Bus Website
Company Information
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Problem
The Canada Bus faced a significant challenge: despite offering excellent service, routes, and convenient stops, their brand remained largely unknown. This lack of recognition hindered their ability to attract new riders and grow their customer base.
One of the contributing factors was the company’s ineffective social media strategy. Their targeting efforts were not optimized, resulting in content that failed to resonate with potential customers. Furthermore, the company’s outdated and visually unappealing website created a poor user experience. The website’s content was not optimized for search engines, hindering their ability to showcase their services. Additionally, the graphic designs used across their marketing materials were of low quality, not effectively conveying the brand’s identity.
Testimonial
Social Theory helped us transform our brand and attract new customers. Their expertise in social media, SEO, and design has been invaluable.
Color Palette
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#284ba1
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#141515
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Color 3
#dc413f
Color 5
#597fb5
100% Responsive
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TV Menu
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Graphic Designing
We’ve crafted visually appealing, professional social media designs for The Canada Bus that focus on showcasing our buses in a way that resonates with potential riders. By immersing viewers in the bus experience, we aim to create a strong brand identity. When people see one of our buses on the road, we want them to instantly recognize it and associate it with the positive impressions they’ve formed through their social media campaigns. This builds trust and confidence in the brand.
Spike since launch
Canada Bus has experienced tremendous growth since its launch. Social media engagement has skyrocketed, with over 140,000 people reached and 10,000 link clicks. Ticket sales have surged significantly, leading to the introduction of additional bus times to meet increasing demand.
Solution
Social Theory successfully addressed TheCanada Bus’s brand awareness challenges through a comprehensive strategy. By implementing targeted social media campaigns, redesigning the website for improved user experience and SEO, establishing strong brand guidelines, and engaging with the community, TheCanada Bus was able to effectively enhance their brand visibility, attract new riders, and improve their overall business performance.
In addition to these core strategies, we also implemented targeted Google Ads campaigns to reach potential customers directly. We placed a greater emphasis on SEO to ensure the website was easily discoverable in search engine results. Furthermore, we invested in high-quality graphic design to create visually appealing and impactful marketing materials. Finally, we renewed our focus on online communication to maintain strong relationships with clients and address their needs effectively.
How we helped The Canada Bus achieve results
