Toscana Italian Grill is a well-established restaurant group in Calgary, operating across multiple locations and serving authentic Italian cuisine. After a website rebuild affected visibility, the focus shifted to rebuilding search presence and local discovery across all locations.
Our work helped restore Toscana’s search visibility, improve local discovery on Search and Maps, and support high-intent traffic through SEO and Google Ads.
Our expert strategists collaborate closely with you to uncover unique opportunities and develop a strategic framework that informs every creative decision. Whether it’s defining your brand positioning, developing a powerful messaging strategy, or planning multi-channel marketing campaigns, we ensure every element works cohesively to tell your story effectively.
The primary goal for Toscana was to recover lost search visibility after a website rebuild and establish a stable SEO and Google Ads foundation to support multi-location growth. With a new Downtown location launching and previous ad efforts underperforming, the focus was on rebuilding credibility, improving local discovery, and driving high-intent traffic that translates into real bookings and in-store visits.
Our work with Toscana followed a clear, structured approach focused on understanding the business, planning with intent, and executing with consistency. Each step was designed to improve visibility, credibility, and performance across both organic search and paid channels.
We audited Toscana’s website, search visibility, Google Business Profiles, and past ad performance to identify technical gaps, ranking drops, and missed local search opportunities.
SEO and Google Ads were planned together to ensure paid campaigns were supported by strong organic credibility and location relevance.
Performance was monitored and refined to maintain consistency across search rankings, traffic quality, and mobile user behavior.
SEO restored lost rankings, rebuilt technical foundations, and improved local visibility across all three locations.
SEO builds long-term visibility, while Google Ads captures immediate high-intent searches. Together, they deliver more consistent results.
All three Toscana locations were optimized to ensure balanced visibility and growth across Calgary.
Yes, campaigns became more efficient once rebuilt with proper structure and supported by strong SEO landing pages.
Most discovery happened through mobile Search and Maps, making mobile-first optimization essential.
Yes, the strategy is designed to scale while maintaining strong local relevance for each location.
